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50 words about us

Rossen & Company is a Danish PR agency and accelerator with international standard.
Executing smart strategies, we help smart clients master media, markets, politics, communication and crisis. Doing business personal, we coin thought leadership and a stellar reputation in Denmark, Scandinavia and beyond with a signature promise:

Yours in Public Relations™

Nicolai Frederik Bonnén Rossen
Principal, M.Sc. Strategic PR

    

Since 2015, Rossen & Company has been housed by historic institution Pressens Hus in Skindergade 7, Copenhagen.

A company driven by smart principles…

Since 2011, Rossen & Company has made a name for itself by applying the unique set of skills employed by the firm’s companions and the assets of their network with personal involvement to help clients make lasting improvements to their PR/PA/IR performance and realize their goals.

Thus we are but a name and a network committed to a simple philosophy coined by founder Nic. Rossen as the firm’s unique value proposition:


»
Everyone engaged should be 1-of-a-kind, have 2 talents -a major and a minor- and 3 references to vouch for them.«

We call it Rossen & Company’s 1-2-3-Principle™ – if you believe this principle applies to your profile, we should hear from you too via jobs@rossen.com

...and a FIT clientele.

Financials

Asset managers, banking institutions, consumer lenders, family offices, hedge funds, private equities and pension plans with combined trillion-dollar AUM rely on us for financial communications, media/market intelligence and servicing of capital, corporate and commercial interests throughout Scandinavia.

Internationals

As national representative of GCA, CLCA and an affiliate of tier-1 agencies around the world, we double as the preferred partner for City, K-street and Wall Street standard PR/PA services in Denmark, Norway and Sweden and a trusted choice for regional clients with global interests.

Tech/knowledge

From garages and workspaces to Silicon Valley, solving problems and winning through strategic Public Relations for clients in IT and Tech as well as advising some of the smartest people and businesses in consulting, education and professional services has been core business for almost a decade.

7 services, 3 scenarios, 1 go-to agency

Creative Content

Copywriting, ghostwriting and photo/video: We are a one-stop-shop for online/offline creative content and campaign material.

Crisis Communication

Crisis communication, coalition building and litigation support with frontline involvement is a distinct house specialty.

Investor Relations

From fundraising new ventures 
to full-service management of corporate IR, we are a diligent and dutiful team.

Media Relations

Facilitating all types of local, global and social media relations as your middlemen in media is our renowned best case practice.

Public Affairs

We navigate political agendas and landscapes in Scandinavia at the behest of clients from home and abroad.

Research & Monitoring

From digital research and media monitoring to interviewing and field intelligence, we collect data and analyse accordingly.

Strategy Consulting

We consult to reframe brands, images, discussions and perceptions; to amplify our clients' strategic position.

Looking for a new PR agency in Denmark that values smart clients? This is it.

Get in touch

You are a Danish entity seeking service in Denmark, Norway or Sweden.

You are a Danish entity seeking service in EU, UK or beyond.

You are a foreign entity seeking service in Denmark, Norway or Sweden.

+100 agency associates around the world including:

Amsterdam • Berlin • Buenos Aires • Brussels • London • New York • Paris • Singapore • Tel-Aviv • Toronto • Washington • Zürich

  • SaaS

    »We are delighted to endorse the work and services of Rossen & Company ApS – a trusted communications and Public Relations partner of Visma Consulting A/S for more than 2 years.«

    Lena Ekstrand, Marketing Manager, 2018

  • Asset Management

    »We manage DKK 10 billion in assets on behalf of 400 private investors, and as careful as we are about our investors’ funds, as careful we are about our public image. For that reason, we rely on the services of Rossen & Company«

    Jan Severin Sølbæk, CEO, 2018

  • Attorneys-at-law

    »Rossen & Company has been a great component in managing our British thought-leadership position in Danish media and shown great understanding, initiative and ability to execute swiftly«

    Søren Skibsted, Partner, 2019

  • Bluechips

    »I see Rossen & Co. as a very competent sparring partner who, through their proactive approach, helps to challenge the status quo.«

    Soren Winge, Head of Media Relations, 2020

  • Capital funds

    »We have experienced proactivity and professionalism from Rossen in handling all our predicaments or media coverage needs. Wee would highly recommend them for any company seeking great achievements.«

    P. Vannineuse, CEO, 2021

  • Consulting

    »The consultants of Rossen & Company have shown tremendous understanding of our business, which has led to remarkable and valuable results that could not be expected to be delivered in such a short time.«

    Karsten Søderberg, CEO, 2017

  • Design

    »Nic. Rossen’s insights as a journalist and communications professional are a powerful combination, and partnering with Rossen & Company has brought engagement and success to Georg Jensen’s storytelling – they come highly recommended.«

    Robert Wolf, Head of Global PR, 2016

  • Education

    »These factors are what drives the core value we are looking for in an external advisor, why we highly recommend engaging with Rossen & Company.«

    Christen Bagger, Global Vice President, 2017

  • Investment funds

    »Rossen & Company succeeded in getting us airtime and coverage with Nordic media that, together with our fundraising partners, made us reach our goals.«

    Christian Bévort, CEO, 2021

  • IT

    »We at 7N could not be happier. ROSSEN’s deep engagement in our business – end-to-end – have stretched beyond what one could expect from a PR agency.«

    Sixten Schultz, COO, 2019

  • Management consulting

    »Rossen knows the media, and his network of relevant editors and journalists almost guarantees success, we can highly recommend him.«

    Kenneth Pedersen, Partner, 2013

  • Outsourcing

    »We chose Rossen as our PR agency upon a thorough comparative analysis of the Danish market for communications services.«

    Arne Djernaes Hansen, Managing Director, 2020

  • Retail

    »We are a NASDAQ OMX-noted performance-oriented group with a gross turnover of more than DKK 750 mill. prioritizing our shareholders with a focus on value for money in everything that we do; Rossen was therefore an obvious choice.«

    Peter Hansen, CEO, 2014

  • Retail consulting

    »Since our PR collaboration with Rossen & Company began in 2014, I am very pleased to say that the scale of yield has surpassed our expectations by far.«

    Nikolaj Nørgaard, Country Manager, 2016